In this episode I discuss a number of different online tools that can assist your web stature and web marketing efforts.
In this episode I take a close look at PPC (Pay Per Click) and focus primarily on Google adwords. I go through the benefits of using is, some terminology, some do’s and don’ts as far as using it and some advice on how to learn more.
I make specific reference to my PPC mentor Perry Marshall https://www.perrymarshall.com who has written some excellent books on the subject of PPC marketing.
This podcast takes a look at Google properties that every web marketing should know about and put to good use.
The properties examined are:
This podcast compares podcasting to periscoping. A look at the pros and cons of the 2 platforms and some of the consideration points of which one is more appropriate for the circumstances.
This podcast takes a look at Traditional vs Online/Digital Marketing. It explores the key elements to successful web marketing in today’s world. It also focuses on the Power Triangle of (T)raffic (C)onversion and (Economics). The supporting PDF file for this show can be found on this link Elliot Podcast 4 Companion Graphic
In this episode #3 we talk about mobile websites, what defines them and how to create them.
In this episode #2 we talk about domain names, how to choose them, how to check their availability and how to purchase one.
In this episode we break the champagne on the bow of the ship. The inaugural launch of Elliot Cafe Podcast. Hey everybody My name is Bruce Elliot and you are listening to Elliot Cafe Podcast This is episode number 1 We’re going to be talking about advertising, marketing and technology and maybe some other rants and raves that I may be so inclined to talk about. most podcasters have no idea where their show might take them in the beginning so we’ll see how it goes. But just a little bit about my background. I have been involved with web design, development and marketing since Y2K. It’s been a great ride and I’m passionate about what I do. I feel incredibly fortunate to be in the industry that i’m in. It satisfies both my inner tech geek and inner creative artist in the most harmonious way. It also affords me the ability to meet all kinds of entrepreneurs in many different industry sectors. I come from a generation where entrepreneurs were basically losers who couldn’t get a real job to the present where it’s akin to being a rock star. And speaking of rock stars, I aspired to be one, gave it a damn good shot but after a decade of stoking the starmaker machinery I decided my wheel house was all things computer. Of course that still allows for a certain amount of dabbling with music such as the Intro to this podcast which I created happily on my Mac using Garage Band. I am posting these podcasts on my website, newphase.com and I’m hosting on Blubrry.com. It’s all pretty new to me but I’m going to have a lot of fun exploring the world of podcasting, I’m sure. I hope to develop a listener base and hope to meet many new friends and colleagues along the way. Thanks for listening. I hope to keep you engaged and entertained.